Serengeti Eyewear

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Serengeti Eyewear is a sunglasses brand owned by Bushnell Corporation. Their main focus is eye protection, of which the company researches and develops technology such as photochromic lenses, polarized lenses, spectral control, among others.

Video Serengeti Eyewear

History

The brand was developed by Corning. In 1984, Corning considered closing Serengeti due to poor financial performance. However, entrepreneur Zaki Mustafa convinced the board that he could save the brand. He attributed poor sales to a product-centric focus, poor marketing, anemic customer service, and inefficient asset management. With only fifty-two employees, he successfully raised sales from $5 million in 1985 to $62 million in 1992.

The Serengeti brand was acquired by Bushnell in September 2000.

Maps Serengeti Eyewear

Technology and design

Serengeti sunglasses include tinted photochromic and polarized lenses.

Tucker Viemeister designed aviator style sunglasses in sepia tones for Serengeti in the 1980s.

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References

Source of article : Wikipedia